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SMS Marketing Service

What is SMS marketing?

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.

As people become more attached to their phones, text messages become the most direct line of contact. This has made text message marketing, or SMS marketing, one of the most effective forms of communicating with customers when done correctly.

What are the rules and best practices for SMS marketing?

  • Be mindful of the timing of your messages.
  • Include your company’s name in your messages.
  • Use SMS to complement the rest of your digital marketing strategy.

 

Web consortium explorer(webce) provides huge scope in sms marketing services to small as well as large businesses like bulk sms facility, advanced support system to the clients, special discounts on sms marketing as per order.

Why is SMS marketing effective?

SMS is one of the most useful marketing channels at your disposal for several reasons:

1. Ubiquity of Smart-phones: With nearly three-quarters of the US population owning smart-phones, SMS is an excellent way to these reach customers directly. By including a link in this text, you can drive engagement with your business online.

2. Closes the Email Marketing Loop: Although email and SMS marketing have many similarities in their strategy implementation, they work best in  tandem. As mentioned earlier, you can use SMS to send instant notifications, while email contains more long-form content.

3. High Engagement Rates: SMS engagement rates are astronomical compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.

4. Great for Emerging Markets:  If your business is trying to operate in countries where data is expensive and wifi is less common, SMS is a much better channel to communicate information.

Who can benefit from using SMS marketing?

Text messages can be a great addition to your digital marketing efforts regardless of what business type you have. They serve the unique function of communicating very urgent information in a highly reliable way.

But, there are certain businesses that cannot live without SMS in their marketing strategy:

  • E-commerce stores : Whether you’re sending a promotional campaigns, or order/shipping confirmations, SMS is a great tool for e-commerce stores.

  • Travel companies : SMS is essential to travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and many more. With SMS you are able to tell customers exactly what they need to know, without having to worry about if they will see it in time.

  • Service businesses that require appointments : Make sure that your clients never miss another appointment by sending them SMS reminders. This will save you tons of time and money wasted on no-shows and late appointments.

  • Large organizations with 100+ employees : Internal communication is important, but it’s hard to communicate with every employee in a large company. For urgent information, email is too slow. Using SMS for your internal communication is the best way to ensure that every employee gets the information you want to send them at the right time.

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