Expertise in Alibaba.com Services
E-mail Marketing Service
What is E-mail Marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans.
Web Consortium Explorer(Webce) Provides email marketing services with customized design templates, specific content about customer's products and services, email list management , campaign facilities, tracking and reporting services of emails.
5 Tactics for better email marketing campaigns:
1. Personalize your messages:
When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
2. Segment your subscribers:
According to email marketers, segmentation is second on the top initiatives list this year.
Do you know why it is so high?
It’s because when you segment your database, your email campaigns become more targeted to your audience.
3. Send mobile friendly emails
In 2012, 27% of all marketing emails were opened on a mobile device.
By 2014, that number jumped up to 42%.
Now, it’s as high as 54%!
4. Test copy, design and buttons
Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.
5. Automate email campaigns when possible
Trigger-based emails are emails that are sent out automatically based on user behavior.
The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts.